If you want to fail, be boring. That’s it.
To explain just a little more:
- Don’t listen to your customers – they don’t know what they’re talking about.
- Don’t worry about email campaigns or social media, and FOR SURE don’t respond when people reach out that way.
- Come up with big ideas and pin them on a board in the back room. That room where nobody goes so nobody else will see them or use them.
- Keep doing things the same way you always have and just copy your competition.
- Don’t challenge yourself or your employees.
- Don’t ask hard questions like “Why not?” That question makes people think and that’s just too much effort.
This is a recipe which means that you need all of the pieces to make a real successful failure. It’s possible though, and you can do it too.