You know what guy I’m talking about. The guy that thinks he’s better than everyone else. The guy that doesn’t watch the tapes, listen to himself, or pay attention to anyone else. He’s so wrapped up in his own awesomeness that he can’t see anything outside of his stardom.

THAT guy.

Or that guy.

Either way, being that guy will blind you from these guys coming right at ya.And when those guys hit you, because they will, if you’re not ready because you weren’t paying attention, you will get destroyed.

The moral of the story: Pay attention to your competition. They’re paying attention to you and they’re trying to get ahead of you. They’re trying to steal your business. If you become complacent, they will succeed. Keep your customers happy and don’t be THAT guy.