Binny Lane, Week 3

Wow.

The sales came. And they came fast. Much faster than I expected.

Within the first 20 minutes of posting on Facebook what I was trying to do, I had a few orders for cookies, one for a cheesecake, and a couple for the pudding cakes.

We spent a lot of time baking and I found myself wondering how anybody makes any money doing that.

And then, while I’m writing this, I got my first cancellation.

But, the thing I feel I learned this week is that it can happen. With the right messaging and the right contacts, it can happen. The business I want to create is possible. It’s possible. It can happen.

And I can make it happen.

Before the cancellation, I had all the profit I needed. I even had a spreadsheet showing the costs for each dozen cookies, each cheesecake and each pudding cake. I figured out, on my own, how to track that information. I kept receipts, logged costs for ingredients, and baked my little heart out.

And made a profit.

Not enough to pay myself with, but a profit nonetheless. (I know I’m donating the profits, but hypothetically, I didn’t make enough to have paid myself anything for all the effort.)

I can do this! No lesson is more valuable, to me, than that.

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