Binny Lane – Week 2

This week I found my funding. Or maybe I should say, I funded my project.

We were given a limit to the amount of start-up funds we could use for the $100 Challenge. The limit was $20. Can you start a business for $20? I’m going to. $20 was enough to cover the purchases of what I didn’t already have to make my first cheesecake. The order came in and the cheesecake will be made and delivered next weekend.

I also posted on Facebook what I’m trying to accomplish and already have three orders for a dozen chocolate chip cookies (each), and orders for 4 pudding cakes, both with toppings. All of the cookie and pudding cake orders were received within an hour of posting the project online.

I’ve already learned a couple of things about getting started on stuff like this.

  1. Post the flavors you have available, including toppings. I forgot to post the available flavors for the chocolate chip cookies so we’ll just be using vanilla.
  2. I didn’t think about the batch size when I posted that the pudding cakes were available. Instead of selling them individually, I should have sold them by the dozen. I’ve sold 4 individual cakes but a normal batch makes 12. What am I going to do with the other 8 cakes?
  3. Hardly anybody knows what the pudding cakes are and I didn’t have a good picture to go with them. I think the price point shows that they’re small, but my husband pointed out that nobody really knows what they’re buying. I had to find a picture to post and post an update to the original letting everyone know what to expect.
  4. I knew the cheesecakes were going to be the slow sellers. They also have the smallest margin on them and the highest price. But they’re good. I’m hoping to get a good review from my first sale to help increase sales going forward.

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