I had a bit of an epiphany today when reading in chapter 3 of The E-Myth Revisited.

“The purpose of going into business is to get free of a job so you can create jobs for other people.”

True entrepreneurs understand this and THAT is why they go into business for themselves. THAT is what I want to do. What type of business it is doesn’t matter because I won’t have time to do much of it anyway.

Thinking back to my assets (see chapter 2 in The Start-Up Of You), when I sat down and thought through them, most of them were about helping others. I know how to teach, share, help and serve. I can do that for customers, AND I can do that for employees.

I want to start my own business to give myself an outlet for teaching others what I know and helping them find out who they are.

I don’t think I’m saying exactly what I mean, but I’m not sure how else to say it.

I want to create a place with a work environment that encourages creativity, innovation, and a learning spirit. I want it to be a place where others want to come to work; where we can enjoy each other and learn together. I don’t want to do all of the work – I want to help others learn to do things I already can.