5 tips for staying in business:

1. Listen to your customers. They will tell you what they want and if you pay attention and respond to their requests, you’ll keep selling.
2. Pay attention to the competition. If you want to be the best, you have to be better. Saying it isn’t enough.
3. Keep your eyes and ears open for new techniques and practices.
4. Take care of your employees. Treat people right.
5. Stay flexible and responsive to market changes.

Developed from the “instead of’s” on page 15 of The Start-up Of You.