Binny Lane – Week 2

This week I found my funding. Or maybe I should say, I funded my project.

We were given a limit to the amount of start-up funds we could use for the $100 Challenge. The limit was $20. Can you start a business for $20? I’m going to. $20 was enough to cover the purchases of what I didn’t already have to make my first cheesecake. The order came in and the cheesecake will be made and delivered next weekend.

I also posted on Facebook what I’m trying to accomplish and already have three orders for a dozen chocolate chip cookies (each), and orders for 4 pudding cakes, both with toppings. All of the cookie and pudding cake orders were received within an hour of posting the project online.

I’ve already learned a couple of things about getting started on stuff like this.

  1. Post the flavors you have available, including toppings. I forgot to post the available flavors for the chocolate chip cookies so we’ll just be using vanilla.
  2. I didn’t think about the batch size when I posted that the pudding cakes were available. Instead of selling them individually, I should have sold them by the dozen. I’ve sold 4 individual cakes but a normal batch makes 12. What am I going to do with the other 8 cakes?
  3. Hardly anybody knows what the pudding cakes are and I didn’t have a good picture to go with them. I think the price point shows that they’re small, but my husband pointed out that nobody really knows what they’re buying. I had to find a picture to post and post an update to the original letting everyone know what to expect.
  4. I knew the cheesecakes were going to be the slow sellers. They also have the smallest margin on them and the highest price. But they’re good. I’m hoping to get a good review from my first sale to help increase sales going forward.

Choose Your Hero’s Journey

I watched a video for one of my classes this week about choosing our own Hero’s Journey. In it were four key elements to finding and then choosing to become our own hero.

1. Live every moment of your life like it matters – because it does.

How we choose to spend every single moment of our lives counts for something. Sometimes we need a break and that’s good. Taking breaks helps us to rejuvenate and rededicate our efforts towards our goal. Even those moments of recreation or relaxation count towards becoming the hero we want to someday be.

2. Live as if you have an important mission – because you do.

Each of us was put on this earth for a reason. Sometimes it’s hard to believe that we’re making a difference but each moment, each hour, each day lived with purpose and definition help mold us into the hero we are destined to become. Each of us has a mission and we should live every moment building towards that goal.

3. See struggles as adventures and setbacks as lessons.

Sometimes we learn things the easy way and sometimes it takes a little (or huge) challenge for us to learn something. A friend of mine used to remind me during the hard times of my life, that I was having trials to help teach me something. She would tell me that the sooner I could figure out what it was I was supposed to learn, the sooner the trial would end. Looking at struggles or trials as learning experiences or adventures changes them into something meaningful instead of dreadful. Lessons learned are so much more valuable than setbacks. It’s a completely different way of thinking and, therefore, a completely different way of life.

4. What matters most isn’t the prize at the end, but how the hero is changed in the process.

Are we allowing ourselves to be changed? Do we keep our minds open and ready to learn new things? Identifying the adventures and the lessons and using them to improve ourselves is as important as the lessons and adventures themselves. If, once we’re on the other side of the adventure, we don’t take the time to inventory the things we’ve learned, we could quite possibly lose them. To lose them means we’ll have to learn them again in order to accomplish our mission. To take inventory and be accountable for the lessons learned helps to keep our life mission-focused and our moments purpose-driven.

Binny Lane – Week 1

Week 1 was last week – I’m a little behind.

Week 1 of Binny Lane was the week I finalized the business name and what I’m going to do. Social Media is going to become my new best friend.

I will be selling homemade baked goods in North County (San Diego). We will offer cheesecake, chocolate chip cookies and pudding cakes.

I chose to do this for a few reasons.

  • I’m known among my friends for making the best cheesecakes
  • My husband has the best recipe for making chocolate chip cookies – they even have a secret ingredient
  • Every time I’ve made the pudding cakes, I’ve gotten such good reviews – how could I not add them?

I’m actually excited to get started on it to see how well it will do!